Sales Promotion Tools in Financial Institutions

Margarita Išoraite; Gediminas Dubauskas

Title:
Sales Promotion Tools in Financial Institutions

Authors:
Gediminas Dubauskas | Margarita Išoraite

Cite This Article :

Gediminas Dubauskas | Margarita Išoraite "Sales Promotion Tools in Financial Institutions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6, October 2020, pp.766-770, URL: https://www.ijtsrd.com/papers/ijtsrd33482.pdf

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Abstract :
The article analyzes sales promotion measures in financial institutions, provides a definition of sales promotion, sales promotion measures, advantages and disadvantages of sales promotion. The article emphasizes that the success of a financial company depends on the promotion and increase of sales. Maximum attention should be paid to marketing. It covers many different factors and nuances, one of which is sales promotion tools. Sales promotion is one of the key things you need to have high sales. Sales promotion measures are measures that facilitate the purchase of goods or services by the consumer. Moreover, some specific promotions are implemented in the commercial bank sector.

Keywords :
sales promotion, commercial banks, sales promotions tools, sales promotion advantages and disadvantages

Publication Details:

Unique Identification Number : IJTSRD33482

Published In : Volume-4 | Issue-6, October 2020

Page Number(s) : 766-770

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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